Get Involved

Are you involved in your community, a cause, a charity? If not, you should be. First, you can make your community a better place by being involved. Second, it is the best way to meet people in your area. People that are willing to help out and spread the word about your cause or business. No matter how much marketing you do nothing, and I mean NOTHING, is better then word of mouth. When people give positive testimony about your business or cause it holds way more weight then a flyer left on their door or an ad in the phone book.

Do something you enjoy and that you will do well. Let's say you have bad knees and your community is having a city wide clean up. Your knees won't allow you to pick up trash, but there is nothing stopping you from helping with snacks and beverages for the ones cleaning. Perhaps you own a printing company and can donate flyers to be placed around town. The point is find something that you can do and do well, so that you can still be involved in the worthy event.

Donate products and/or services whenever possible to fundraisers that have auctions. Whether it is for a hospital, a political candidate, or a charity if you believe in the cause, make the donation. If you are an artist, donate a piece of art. If you are a chef and you are building your catering clients, donate a dinner party for a small group. If you own a lawn care business, donate a few hours of work. Whatever it is that you do, make sure you donate something that showcases your business. This will increase your local visibility and you are helping a worthy cause, and one you believe in.

Attend the event and support the cause. You will be around others within your community that share the same mindset of being involved. The networking opportunities are incredible at these events. Again, I can not stress enough, do something good for a cause you believe in. If you do not believe in the cause you will not be genuine and being genuine is key to marketing yourself. If you are enjoying yourself at the event others will enjoy your company at the event.

Be real, be yourself, and be involved.

Roy Magno - Marketing Strategies on and off line.