Monday, March 21, 2011

A Picture is Worth a Thousand Clicks

Have you ever searched for a picture online? You can almost get diverted from what you were looking for huh?  That is because we love pictures.  If it is something we are interested in then we are all over it.  So why do you want to take pictures and put them on flickr and photobucket?  Because others are on there looking at them!  This is a marketing strategy that can help you with SEO, traffic to your website, and a following on your social networks like facebook and twitter.

You can license your pictures through the Creative Commons so that people can use them for commercial or noncommercial purposes.  You can stipulate that people use your photos so long as they give you credit for them, which is great for SEO.  The more people use your photos online the more your name goes out and the very least, helps your ranking with search engines. Every little bit helps with SEO so take the time to name your pictures.

Join groups that fit your photos and client type. For instance, if you own a restaurant, you will want to join some food groups and post pictures of food.  Add your pictures slowly, so they are staggered in the group posts, you will irritate your audience if they see the whole page filled with your photos, posted one after another, after another.  Some groups may have limits to how many photos you can post daily. Be mindful of each group's rules, follow them, and never ever spam.  You can link to other photos within the text description.  Perhaps your have a remodeling company and you finished a beautiful kitchen, post your best in a group about kitchens and then link to the rest of your album about the kitchen remodel.

Use all of the tools available to you with this marketing strategy.  Use the descriptions and the pictures to take your viewer through a story. The more interesting it is the more referrals you will get to that album and that means the more visibility your company has on-line.  Tag your photos and change their licensing as needed to help people locate them and don't forget to invite them to follow you on twitter and facebook.

Roy Magno - Marketing Strategies On & Off Line


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