Friday, March 18, 2011

Plan Your Blogs

It can be incredibly daunting to have a constant blog deadline looming over you.  Constantly thinking up new topics can frustrate you and make you take a step back. It doesn't have to be stressful though. There are ways to help ease that tension and keep you on track.  Remember you want to use all of the marketing strategies you can get your hands on and mind around.

Make each day a different theme.  This can help you make the wide world of what you will write into manageable categories.

For instance if you own an antique store, your blogs may follow something like

  • Monday - Just In, new items 
  • Tuesday - Designs Around Antiques, showcase a designer or design that uses antiques
  • Wednesday - Antique News, news about antiques throughout the world
  • Thursday - Just In, more new items (don't have enough new items...you will once your business increases from using our marketing strategies.)
  • Friday - Sales, what's on sale for the weekend shoppers 
  • Saturday - Just Missed, showcase an item that sold over the week

If you own an auto detailing service, your blogs may follow something like

  • Monday - Specials, discounts for the week
  • Tuesday - Hot Auto News, what is new in the world of cars or racing
  • Wednesday - Product Review, review a product you sell like disposable interior wipes, trash container, air freshener
  • Thursday - Local Cars, spotlight a local customer and share pictures of their ride
  • Friday - Last Chance, reminder about this weeks specials
  • Saturday - Dirtiest Car Award, perhaps you'd like to have fun with your 4-wheelers out there and encourage them to get their cars cleaned as well.

Another great way to keep from having writer's block is to plan out your blog ahead of time. Plan what your story titles will be and then you will have a foundation for your writing.  Just having the idea takes away the stress of having to think up new ideas, constantly. By setting out a plan of titles you have narrowed down what you will be writing about and that added stress of, "What will I write?" goes away.

Roy Magno - Marketing Strategies On & Off Line

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