Invite a Guest to Write your Blog For a Day

You have your blog themes and a calendar set up.  You are posting on your social networks and also commenting on other people's blogs, photos, and posts. How are you going to keep it fresh and give yourself a break from time to time? The answer is enlist others to help.

Do you refer business to others? If so, they are the perfect people to have on as a guest blogger.  They benefit by having exposure to your audience and you benefit by keeping your audience educated and entertained with fresh ideas outside your scope, but fitting to it.  For instance if you have a auto garage that fixes cars but doesn't clean them, your guest blogger could be the owner of a local full service car wash.  Play it into your themes and choose one day a week to have a guest blogger.  By sharing exposure with them you will gain exposure from their audience as well, if they are using social media, adding another element to this mutually beneficial marketing strategy.

Another example of how to work the guest blogger for maximum exposure, and my personal favorite, is spotlighting a customer. A restaurant could promote customer involvement by spotlighting a favorite family recipe  from their customers once a week. Customers can submit their favorite family recipes, along with a short story on why the recipe has special meaning for them and each week the winner will be listed on the restaurant's blog. You could go a step further and do honorable mentions once a week and then have a main winner once a month and include a gift card for your restaurant.

Involving your community, both on and off line, will widen your exposure and that is what you need in any of the marketing strategies you use. The possibilities are endless to how you can involve guest bloggers within your business or cause. 

Roy Magno - Marketing Strategies On and Off Line